Empowering European Wine Producers for US Market Success

Background

Food Loire, an economic development agency representing the agri-food and wine producers from the Loire region, needed to equip a delegation of European wineries from France, Spain, and Portugal for a successful trade and learning mission in the US. The goal was to enhance their understanding of the US wine market, maximize their experience at VinExpo America (a US wine show held in New York City), and facilitate valuable networking opportunities.

Approach

IBDC designed and executed a comprehensive program tailored to address the specific needs of the delegation.

Deliverables

Market Expertise:Leveraging our in-depth knowledge of the US wine market, we provided insights into consumer preferences, distribution channels, and regulatory frameworks.

Pre-Departure Preparation: We equipped the delegation with essential information through a comprehensive pre-departure briefing and program schedule.

Targeted Outreach: We proactively used our extensive network to connect the delegation with key US wine buyers and distributors.

Pitch Coaching: We conducted a webinar/coaching session to guide them on effectively preparing for VinExpo America and pitching their wines to buyers.

Interactive Learning: An engaging and interactive presentation explored US market trends and provided insights into navigating the complexities of the American market.

Ongoing Support: Daily review sessions solidified learnings and a post-trip report captured key takeaways and recommendations for future success.

Detailed Reporting: Bi-weekly progress updates and a post-mission report with key learning points, participant feedback, and a database of contacts provided comprehensive follow-up information.

Results

Enhanced Market Knowledge: The delegation gained valuable knowledge about US consumer preferences, distribution channels, and regulatory requirements.

Effective Networking: IBDC facilitated numerous meetings with key US wine industry players, creating valuable networking opportunities.

Effective Networking: IBDC facilitated numerous meetings with key US wine industry players, creating valuable networking opportunities.

Improved Pitching Skills: The coaching session empowered wineries to confidently present their unique selling propositions to potential US partners.