Accelerating US Market Entry for European Wineries
Background
A delegation of EU-based wineries sought to expand their US footprint and distribution channels. They needed insights into the market, opportunities to connect with key trade representatives, and a relationship-building platform.
Approach
IBDC designed and executed a customized three-day B2B program in New York City, providing immersive experiences and targeted networking opportunities.
Tailored Program: We meticulously crafted a three-day itinerary with activities addressing the delegation’s specific needs.
Building Connections: Extensive outreach was conducted to over 500 qualified US contacts, including importers, distributors, retailer buyers, and sommeliers.
Facilitating Dialogue: Strategic events like a pairing dinner and exclusive tasting session fostered relationship building and knowledge exchange.
Market Awareness: Marketing materials were revised to resonate with the US market, ensuring effective communication.
Actionable Insights: A debriefing session and targeted store checks provided valuable market understanding and potential partnership leads.
Results
120+ Meetings Organized: IBDC facilitated numerous face-to-face interactions between wineries and potential US partners.
50+ Buyer Leads Generated: Significant interest was sparked among US buyers, creating promising collaboration opportunities.
5Enhanced Market Knowledge: The delegation gained crucial insights into the US market dynamics and distribution channels.
