Expanding Market Access for Canadian Food & Beverage Brands

Background

The Consulate of Los Angeles and the Quebec Government in Los Angeles sought to connect Canadian food and beverage companies with US retail and food service representatives during the “Taste of Canada” event at the Natural Products Expo West show in Anaheim, California.

Approach

Our team designed and executed a comprehensive strategy to facilitate successful interactions at the Natural Products Expo West show in Anaheim, California.

Understanding Needs:We recognized the importance of catering to both Canadian manufacturers seeking US market entry and development and US representatives searching for innovative products.

Strategic Coordination:IBDC meticulously planned the event, ensuring seamless execution from outreach to matchmaking.

Proactive Communication:Clear and consistent communication kept clients and participants informed throughout the process.

Core Actions Included

Kickoff Meeting: IBDC established clear objectives and expectations with the client.

Targeted Audience Research: We leveraged IBDC’s up-to-date database of US retail and distributor trade representatives on the West Coast.

Extensive Outreach: : IBDC conducted targeted outreach to over 600 US buyers and distributors to optimize exposure and maximize participation.

Matchmaking Strategy: We facilitated connections between Canadian brands and relevant US representatives based on product alignment and interests.

Key Highlights

Over 80 face-to-face meetings maximizing networking and business development opportunities.

Canadian brands had the opportunity to pitch to representatives from leading retailers like Whole Foods Market, Bi-Rite Family of Businesses, Fred Meyer, Albertsons Companies, and Thrive Market.

Brands also had a chance to meet with key online wholesale marketplaces such as Faire and established distributors like Pod Foods and KeHE & DPI Specialty Foods.

The B2B format fostered valuable dialogue and paved the way for potential collaborations between Canadian brands and U.S. buyers.