Another big change in shopping habits represents not how we shop, but what we buy. The items at the top of people’s grocery lists have changed over the course of the pandemic. Initially, consumers were panic-buying toilet paper and sanitizing products. Stores were selling out and had trouble with keeping the shelves stocked. Once the initial craze has calmed down, consumers switched to stocking up more on pantry staples, like canned soup, pasta, and rice. In the last few weeks, the consumer demand has changed once again, with people shifting towards buying more comfort foods and meal preparation foods. Frozen food sales have also increased in the most recent weeks.